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Horror (Horror Guy2)

berserkershinji in gamers

E3 Booth Babes Banned!? WTF!!!!

From IGN.com:

While the annual Electronic Entertainment Expo is certainly about games, the show is notorious for its often ribald atmosphere. By now, our readers are familiar with the barely-dressed "booth babes" which each year are as ubiquitous as the giant flat-screen displays and screaming speakers.

Game companies have long hired titillating models to lure drooling males to trade event booths. When this year's E3 comes rambling along in May, it could be a fully-dressed affair.

The show's directors have always published a dress code which would disallow bikini-wear and similar attention-grabbing garb. According to the E3 handbook, "Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show."

Of course, in practice the rule is hardly enforced. This year's handbook, however, mentions a $5,000 fine for violating the code.

The Entertainment Software Association (ESA), the organization behind E3, says it will issue a first verbal warning for conduct violations. An second offense will incur the $5,000 fine, to be paid immediately. Models will also have to switch to more modest dress before returning to the show floor.

"What's new in 2006 is an update and clarification of the enforcement policies; as we do from time to time, we have taken steps to ensure that exhibitors are familiar with the policy and how it will be enforced," Mary Dolaher, E3Expo show director, told Reuters.

Comments

I've never really gotten the booth babe thing. They don't make me want to buy whatever game they're pitching or even listen to the marketing jibber-jabber. In fact, if they're hanging out in dental floss, I may not even want to go check out their booth at all. There's something about rewarding people for pandering to the lowest common denominator that doesn't really do much for me. I also don't get the phenomenon that has guys running around getting pictures with every hot girl in a Yuna outfit they see at a con. Yes, it's a neat costume. Yes, they have breasts. And then?

I used to be in game marketing, so I know the score. The developers are usually pretty embarassed by the booth wackiness because they figure it takes attention away from their work. It's the marketing schleps who think most gamers have never touched A REAL LIVE GIRL that push the booth babes out there. Frankly, I'd rather talk to a developer than a brand manager or a booth babe. Maybe this'll force marketing folks (the least imaginative people in corporate gaming) to actually learn something about their brands instead of just throwing flesh around them and hoping they sell.
I totally agree. Well said!
agreed.